Cosmos is Red Bull’s next-generation design system for consumer-facing digital products. It's a universal design language supporting product teams to create consistent and on-brand experiences for their users.

Cosmos is an inclusive design system – it provides design standards for products regardless of the platform or tech stack they are built on and makes them available for both designers and engineers to build consistent and on-brand digital solutions.

The range of digital Red Bull products created and managed by different teams is gigantic.

Our goal is to align the user experience across products so that the Red Bull brand is being perceived identically by our consumers regardless of the product they’re using. We’re aiming for butter-smooth user journeys when our users move from one product to another or when consuming them in parallel – even when running on different platforms or devices.

We want to ensure that our consumers never have to meet Red Bull twice.

We strongly believe that using Cosmos adds value to any product. Here are a few reasons why you should adopt Cosmos today:

With Cosmos, the experience of products becomes more consistent, accessible, robust, and performant than ever before.

Cosmos speeds up the production process and allows teams to deliver more features in the same amount of time.

We allow teams to regain focus on delivering value for their users and get design decisions and UI out of their way.

The look and feel of a brand change over time. Cosmos ensures that products can stay up-to-date and coherent with the latest version of the Red Bull brand.

Cosmos provides a single source of truth for user interface components that allows code bases and design libraries to become cleaner and more maintainable.

You're not convinced yet? We're happy to jump on a call with you to do a deep dive into how Cosmos can help you specifically.